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How to get
More
Sales-
Without Selling
Discover
how you can generate more
business without having to cold call
A message from Alan
"This book is a must for anyone who
is finding 'Getting More Sales' for their business to be more than just a
challenge. This book is written with 'no jargon', and gives you the
essential skills to master achieving 'More Sales'." Debbie Gourley (IT
Director) - West Lothian IT Training & Consultancy Ltd.
"An excellent guide for anyone
looking to increase their sales. This book offers concise advice,
practical tips and dozens of examples in an enjoyable, easy-to-read style
with plenty of useful links for further info" - Neil McRobb,
Managing Director, McRobb Display
"Using only one tip from this
book brought me five new potential clients"
-
Martin Brown VP & Managing Director, European Operations
WysDM software
"This
book opens your eyes to a wide variety of opportunities to increase
sales…many of which are opportunities we leave on the table just by not
being thorough. Alan covers many sales techniques you've heard of already
but he goes the extra step to point out their significance and offers ways
to put them into action!" -
Do you sometimes feel a bit
uncomfortable having to “sell” your product or service either over the
phone or face to face? Does the thought of “cold Calling” fill you with
dread?
It’s a fairly natural way to feel, particularly if selling is not what you
were trained to do. You’re probably extremely skilled at producing your
product or service; however finding new customers sometimes presents a
challenge.
How to get
More Sales without Selling will show you how to get potential
customers to beat a path to your door - to call you on the phone - to send
you orders in the post - it’s about getting customers to come to you.
It doesn’t matter whether you want to run a small business or something
much bigger – you know that you must find new customers if you're to
survive and grow.
It’s inevitable that you’ll lose some customers
often through no fault of your own. They’ll either leave the area, they’ll
go out of business themselves or they’ll just decide to deal with somebody
else.
As well as replacing lost customers, I’m sure that you also want your
business to grow – so here are some of the things you’ll learn from - How
to get More Sales without Selling:
Why customer buy and what they really want
How to deliver exceptional customer service
How to choose a business name that people remember
Producing a business card that does the business
Producing a successful brochure that makes customers want to
order
Developing a winning website
How to be expert atnetworking
How to approach people and what to say
How to generate lots of “word of mouth” referrals
The best way to advertise your business
How to write ads for newspapers, magazines and Yellow Pages
How to write direct mail and sales letters
How to “use” the media
How to write a press release
How to become a sponsor
How to handle customers when they do
come to you
How to get them to make a decision
How to deal with any resistance
This book is packed with practical things that you
can do to – get
customers to come to you . Lots
of tips, techniques, skills and strategies that will bring you more
business.
It also includes direct links to websites where you will
find more information and books you should read.
It’s possible that not every section will be relevant
for your business. However, even if you only used one or two of the ideas
presented here, then your investment will have been worthwhile.
When you
order you will receive a FREE
copy of the downloadable e-book -
A Scottish Speaker in California
This is a journal about a fantastic trip I made to California
and about the things I saw and experienced.
"Frankly, I have not laughed so hard at anything I have read
for a long time." - Dottie Walters, President/CEO, Walters
International Speakers Bureau - www.speakandgrowrich.com
You can phone me direct at:
+44 (0)
131 315 2687
or email: alan@howtogetmoresales.com
You'll also find my postal address at the bottom of the page.
Who will benefit from this book?
This book was written for busy people who’re trying to balance the
production and servicing side of their business with the marketing and
selling side.
People who are very much aware of the need to find new
customers, however find themselves totally involved in producing their
product or service and getting it “out the door.”
These people are running small to medium sized
businesses across all market sectors probably very similar to yours; such as – Accountants, Architects, Banks, Builders, Car Dealers,
Caterers, Computer Hardware and Software, Dentists, Designers, Florists,
Garden Services, Health Clubs, Insurance Agents, Mobile Phones, Office
Furniture, Opticians, Photographers, Plant Hire, Property Management,
Restaurants, Timber Merchants, Travel Agents, Ventilation Engineers, Welding
Equipment – and everyone in between.
I was asked by some of the people who attend my
seminars to produce a book with ideas, tips and techniques for
finding more business without them having to go out and sell. They also asked
me to recommend books they could read and websites to "check out." That’s why
I’ve written – How
to get More Sales without Selling.
You'll also find it easy to dip into and get the information you
need to build your customer base.
Read
a sample
If you would like to read the Customer Service section from
the book - click
here
You’ll need Adobe Acrobat Reader which is probably
already installed on your computer. If not, you can download it for free at: http://www.adobe.com/
And just in
case you’re wondering who I am, here’s some information:
(It’s written in the third party ‘cause I’m too
shy to talk about myself)
Alan
Fairweather
is a business development expert who, for the past twenty-seven years, has
been turning “adequate” managers, sales and customer service people into
consistent top performers.
After training as an engineer,
Alan
moved into sales and management and held senior positions in the Electronics,
Industrial Supplies, Car maintenance and Drinks Industry.
He’s a qualified Psychotherapist and Hypnotherapist
(no, he won’t put you to sleep) and he founded his business as a
Professional Speaker in 1993. He works with people and organisations to
achieve business results through behavioural change.
Alan
has broad experience across many industries and runs seminars and workshops
for people in – Financial Services, Telecommunications, Hospitality,
Healthcare, Property Management, Legal, Accountancy, Printing,
Media, Computer Hardware and Software.
Results – That’s
what Alan’s about and he’s committed to helping your business find new
customers fast, lose fewer customers and win more sales from existing
customers.
If you want to find out more about him phone his mother
or better still - check out his website -Click
If you want Alan to speak at your next Meeting or
Conference then e-mail him at:
Although I’m an experienced
salesperson I find that the majority of my business comes from
networking, referrals, customer service and promotional activity. That's why I believe
passionately in the methods described in this book and I want them to work
for you. If you want to get better at these skills and learn
many others
You could even tell a friend if you feel this
information would be useful to them - please click
here.
I wish you every success
AlanFairweather
PS: Remember to submit your email address for your FREE e-book - What
to do When Customers Contact You - plus our FREE Sales newsletter.
Each month , I’ll send you lots of information about how to get more sales
(whether you buy any books or not)